October 9, 2021

Illegal sale of Amazon Forest - How Facebook Reacted

What is the first thing that comes to mind when you hear the word ‘’Facebook’’? Pictures, events, job ads, buying and selling activities and the list goes on.

At the same time, what comes to mind when you hear the word ‘’Amazon’’ or ‘’Amazon Forest’’?

Conservation, indigenous communities, greenery, cacao, water and the list goes on.

Facebook and Amazon have one mutual thing in common, buying and selling of the Amazon Rain forest land.

The Amazon Rain forest has been in the limelight for years, for its rich natural resources and the indigenous people that occupy it. Many illegal activities have been trying to take place in the form of selling protected land, having communities to move from place to place and sometimes have to give up their natural resources. With the development of technology, such activities have taken place in a different capacity.

Image source: Unsplash

With the social media giant being vigilant of how companies and people are using the platform, it was quick to undercover how certain people were using Facebook ads to promote their intentions of selling land in the Amazon Rain forest. The land that was being promoted for sale was illegal or not allowed to be sold for many reasons, primarily because it was home to indigenous communities or were protected areas and national forests.

"We will now review listings on Facebook Marketplace against an international organisation's authoritative database of protected areas to identify listings that may violate this new policy," is a statement shared to further stress the importance of combating the newly unearthed issue.